Our Story
How It Started
We are a business founded by Moms who share a commitment to sustainability and mindful living. Coming from close-knit families where these values are integral, we understand the importance of wearing clean, natural fabrics, reducing waste, and making mindful purchases.
As parents, we recognize the challenge of finding quality clothing made from natural materials in a fashion industry increasingly dominated by synthetic fabrics. Many consumers may not be aware of what touches their skin, and we aim to change that narrative.
Cotton has always been a beloved fabric in our families due to its gentle touch and hypoallergenic properties. Its ability to minimize irritation inspires us to provide the same benefits to our children and to you. This vision led to the creation of Justwearcotton, launched last year with a focus on promoting organically farmed cotton that conserves water and nurtures healthy soil.
Our mission is to guide the fashion industry toward greater responsibility by embracing natural fabrics. We strive to raise awareness among consumers that they have choices when it comes to clothing, encouraging them to opt for natural fabrics over synthetic
Sustainability and Ethics
Choosing organic cotton was a deliberate decision, driven by its benefits for the soil, the environment, and personal health. We source our materials from GOTS-certified suppliers, ensuring that every piece of fabric we use meets stringent environmental and social criteria. Our suppliers use renewable energy, pay fair wages, and provide excellent working conditions, reflecting our commitment to ethical production. This rigorous standard not only guarantees the quality of our products but also aligns with our values of sustainability and social responsibility.
Our Products
We specialize in organic cotton clothing, starting with a collection of t-shirts. Recognizing that t-shirts are a basic garment loved by everyone, we chose them as our initial product. They are easy to use, versatile, and an essential part of any wardrobe.
As we look forward to winter 2024, we are excited to expand our product range to include sweatpants, sweatshirts, and hoodies for both children and adults. These additions will continue our tradition of offering comfortable, stylish, and eco-friendly options for the whole family.
In the coming year, we aim to introduce other basic essentials such as undergarments, socks, and a variety of pants, including cargos and casual trousers. Additionally, we plan to venture into formal clothing for both men and women.
Challenges and Achievements
One of our primary challenges at Justwearcotton was finding a supplier who shared our ethics and principles. This involved extensive trials with various suppliers, experimenting with numerous fabric varieties, thread combinations, patterns, and fabric weights. It was a lengthy and meticulous process, but it was essential to create the product we are now proud to offer.
Another significant challenge was equipping ourselves with the knowledge necessary to start a business, given our lack of business background. We sought guidance from professionals, read numerous articles, listened to podcasts, and immersed ourselves in books. Our first significant milestone was receiving our initial order shipped to our warehouse. The thrill and emotion we felt upon its arrival were unforgettable, marking the beginning of our journey in delivering high-quality, sustainable clothing to our customers.
Customer Impact
Wearing our organic cotton clothing offers numerous benefits, particularly for those with sensitive skin. The natural fibers are breathable and free from harsh chemicals, making them a healthier choice for everyday wear. Have you ever wondered what it would feel like to wear clothing that not only looks good but also feels good on your skin? Our organic cotton t-shirts are designed to provide that experience.
Although we are just starting, we are confident that our customers will appreciate the comfort and quality of our products. We invite you to try our t-shirts and feel the difference for yourself. As we grow, we look forward to sharing testimonials and stories from satisfied customers who have embraced the switch to organic cotton. Your stories and feedback are invaluable to us and will help us continue to improve and expand our offerings.
Why Buy From Us
At Justwearcotton, our primary goal is to spread awareness about the importance of choosing natural fabrics over synthetic ones. We aim to inspire a major shift in the fashion industry towards using more natural materials.
We believe in empowering you as a consumer to make informed choices. If you find natural fabrics from other sources and are confident about their authenticity, we wholeheartedly encourage you to buy them. We would love to see you wear natural fabrics, regardless of where you purchase them.
However, if you choose to buy from us, it helps us continue our mission of promoting eco-friendly clothing. Your support allows us to expand our range and spread our passion for sustainability. We are forever grateful for your trust and support, as it fuels our journey towards a more sustainable future.
Future Plans
At Justwearcotton, our vision for the future is both ambitious and exciting. We are committed to expanding our product range to include a wider variety of clothing options. This includes introducing new styles and designs to cater to a diverse audience, ensuring that everyone can find something they love in our collections.
Customer feedback is crucial to our growth and success. We welcome reviews and garment requests from our customers to help us understand your needs and preferences. If you have a specific garment or design in mind, we invite you to submit your ideas. We are excited to collaborate with you to create garments that truly resonate with your style and needs. Your suggestions matter and will enable us to grow and improve, ensuring we continue to meet your expectations and deliver exceptional value.
Join us on this journey towards a more sustainable future, and together, we can make a positive impact on the world, one piece of clothing at a time.